If you are a video host or producer, here are some tips to help your YouTube channel gain traction. These tips will not only help you get more views but also increase the chances of getting inbound links and social media followers.
1. Add descriptive tags for your videos
The title is one of the most important pieces of information that people see when they visit a YouTube channel or watch your video. The title should be descriptive so viewers can easily search for it. You want to make sure that what you include in the title does not give away too much information about the content. For example, if you have a video on how to build a wooden table, you don't want to add "How to Build a Wooden Table" as the title because then people know exactly what they are going to see. To avoid this from happening, use one or two words that describe the core idea behind the video. Then use the keywords related to that topic. This way, people searching for "how to build a wooden table" would find your video instead of someone else's with a similar title.
2. Use relevant keywords throughout your description
When you write your description, take advantage of using keywords wherever possible. If you can, place your keywords at the beginning of your description and keep them there until the very end. The reason for doing this is to increase the chances of Google giving preference to your videos while they rank in search results. Also, if you include any of your keywords in your video title, do not forget to include them in your description. It is a good practice to ensure that you do not overuse keywords, especially if you are trying to rank for something specific like an industry-related keyword.
3. Include links within the description
You may want to include a link to your website or blog within your description. In this case, you might want to include the anchor text that goes with your link. Make sure that you avoid including the word "click" in your description since it is considered spammy by Google. Instead, try to put something like "Click Here to Watch Video" or "Video Link". If you are promoting your video through a landing page, you can also include a link to that page. To avoid being penalized by Google, always use the exact URL you are linking to, even if it is a shortened version of the actual URL.
4. Create a playlist
A playlist is an easy way to organize your videos and allow users to view all of them without having to click play on each individual video. You can create a playlist based on categories, time frame, location, or anything else that you think would be helpful to your viewers. Once you have created the playlist, upload it to YouTube and share it with your audience so they can subscribe to it. Having a playlist will help promote your videos and make it easier for people to find your videos.
5. Uploading your video to other sites
Another great way to get exposure is by uploading your video to other websites. One benefit of this approach is that you will get traffic to your site, which means viewers who watch your videos will also come back to your site. Another benefit is that once your video gets popular, it could appear on multiple websites. This will improve your ranking in search engines and provide you with more visibility. When you decide to upload your video to another website, make sure that you are clear with your contact information, such as your email address and phone number. This will help you increase your visibility further.
6. Submit your video to other sites
One option for submitting your video to other sites is to use a service called TubeBuddy. With this tool, you can submit your video to many different websites, such as Yahoo! Answers, Metacafe, and Dailymotion. Just select the websites you want to submit your video to and wait for approval. After approval, you can then embed your video on those sites.
7. Promote your videos on Facebook
Social networks are an excellent resource for increasing awareness about your videos. Many people spend a lot of time on these platforms, making it a great avenue to promote your videos. On Facebook, you can promote your videos through a few different ways. One way is to post them on your wall and tag friends who might be interested in watching the video. Another way is to ask friends to check out your videos and share them with others. You can also create a group on Facebook called "Friends of Friends", where anyone can join. You can then invite your subscribers to join the group and share their favorite videos.
8. Use Twitter to promote your videos
Twitter is an excellent medium for promoting your videos, especially when you are reaching a larger audience. You can use hashtags to target niche audiences. For example, if you are creating a video about dog training, you can use the hashtag #dogtraining to reach people who are specifically interested in learning more about dog training. You can also tweet out links to your videos, asking viewers to follow you and/or retweet your video.
9. Share your videos on LinkedIn
LinkedIn is another social network that is worth considering if you are looking to grow your online presence. People often go to LinkedIn to look for employment or business opportunities. You can use this platform to connect with potential customers and clients. As part of your profile, you can also include links to your videos and other resources.
10. Use YouTube comments to promote your videos
This tip will probably seem strange at first but it actually works quite well. Many people on YouTube comment on other videos just to share their thoughts on it or offer suggestions. By encouraging people to leave comments, you are able to improve your popularity and get more views. Try commenting on videos that relate to yours, especially if you have previously commented on other videos. Remember that even though the person left the comment, he/she might still watch your video. So, this is a good way to boost your views.
11. Use Google+ to promote your videos
Google+ is a relatively new social networking site. However, it has already grown to become one of the most popular ones among younger demographics. Because of its young demographic, many companies have taken interest in using this platform to promote their products, services, and brands. Using Google+, you can start building an online presence and establish yourself as an influencer. One great thing about Google+ is that it allows you to interact directly with other users. You can comment on posts and engage with other users to increase your popularity.
12. Use YouTube ads
Many people are unaware of this feature, but YouTube has ads available on its platform. There are three types of ads available. They include banner ads, pre-roll ads, and overlay ads. Banner ads are the smallest type of ads and will display above your videos. Pre-roll ads will run before your video starts playing. Overlay ads are similar to banner ads, except that they will cover your entire screen when they show up. The best thing about using YouTube ads is that you won't have to pay a cent. Instead, you'll get paid by the advertisers if someone clicks on your ad.
13. Get reviews from your viewers
There are several benefits to getting reviews from your viewers. First, it provides validation for your work. Second, it helps you build trust with your viewers. Third, it increases your credibility. Finally, it establishes your authority. Whenever you receive positive feedback, consider rewarding your viewers with a discount coupon.