posted by dpm on 10/22/2008
La Sportiva N.A. has launched a new social media web community today called LIVE. This new portal combines all of La Sportiva's new media and social media and highlights grassroots efforts in the climbing, hiking and Mountain Running® communities into one user-friendly webpage.
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La Sportiva's fans are able to interact directly with the brand by posting their own content directly to the site. This will be available through comments, photos, and videos. This new, cutting edge "mash-up" style web portal has easy access news, events and highlights trails and climbing areas in North America. It also adds access to video clips, and features climbing trip reports in the Climbers Lounge from some of the wildest mountains on earth.
The new website will be able to grow with La Sportiva as the social media world changes and evolves. It can be quickly adapted to fit into new social media technologies. The end result is a fully interactive and customizable web experience for anyone interested in La Sportiva and the mountain lifestyle that the brand represents.